The Buccini/Pollin Group

101 Dupont Place Multifamily Branding

A Wilmington Landmark Welcomes Residents for the First Time in a Century


  • Strategy
  • Naming
  • Brand Identity
  • Print Collateral
  • Signage Design

Dating back to 1908, the Dupont Building has been the symbol of luxury within Wilmington, Delaware for over a century. Located in the heart of Downtown, the Dupont Building is where history and opportunity collide. Home to Hotel Du Pont, Le Cavalier at The Green Room, DECO Food Hall, and now 101 dupont place, the Dupont Building is so much more than an apartment community. It is a City Within Four Walls.

Cohere designed a brand to accentuate the historic legacy of this one-of-a-kind building, welcoming residents to live within its walls for the first time in over 100 years. The building leased up in record time, exceeding the client’s ambitious goals and the brand’s custom newsprint and collateral pieces were the recipients of a CommArts award.

Building Images Courtesy of The Buccini/Pollin Group, Credited to Halkin Mason Photography

Cohere designed a fully-realized editorial news piece, featuring local stories, tips, and interactive elements. The piece was just part of the full lease-up materials, but was done in a manner that allowed it to stand on its own and live beyond the lease-up period for the apartments. See the full brand exhibit on CommunicationArts.

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