Southern Land Company
1909 Rittenhouse Luxury Apartment Branding
This Apartment Shares An Entirely New Perspective on Multifamily Living
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Services
- Strategy
- Naming
- Brand Identity
- Copywriting
- Collateral Design
- Content
- Website
Southern Land Company is a Nashville-based real estate developer, with major properties in Philadelphia. This includes The Laurel—the tallest residential building in Philadelphia, featuring high-end condos on the top floors, dedicated amenity floors, and world-class commercial programming at ground level, featuring Equinox and a Schulson restaurant.
Cohere was engaged to design the distinct brand identity for the multifamily apartment experience connected to The Laurel. Leaning into the exclusive location, elegant details, and world-class design, 1909 Rittenhouse became a coveted lifestyle apartment brand, leasing up faster than anticipated.
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The brand name was updated to a more specific reference to the 19th street location which locals and visitors alike denote as a Rittenhouse Square address, a practical identifier as well to the apartment entrance that is set apart from the rest of the building and condo entry.
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