Southern Land Company
1909 Rittenhouse Luxury Apartment Branding
This Apartment Shares An Entirely New Perspective on Multifamily Living
- Brand Identity
- Collateral Design
Southern Land Company is a Nashville-based real estate developer, with major properties in Philadelphia. This includes The Laurel—the tallest residential building in Philadelphia, featuring high-end condos on the top floors, dedicated amenity floors, and world-class commercial programming at ground level, featuring Equinox and a Schulson restaurant.
Cohere was engaged to design the distinct brand identity for the multifamily apartment experience connected to The Laurel. Leaning into the exclusive location, elegant details, and world-class design, 1909 Rittenhouse became a coveted lifestyle apartment brand, leasing up faster than anticipated.