Aaji's Food

Aaji's Packaging Design

This Family-Owned CPG Brand Refreshes Packaging Designs for Grocery


  • Strategy
  • Advisory
  • Brand Identity
  • Packaging Design
  • Collateral Design
  • Marketing
  • Content

Cohere has embarked on a long-term journey with family-run brand, AAJI'S. From the family's earliest inkling of an idea for a CPG business, we have remained steadfast brand advisors and creative partners for the team, creating all original branding, packaging, content and collateral items that have propelled the brand from farmers' markets to regional retailers.

Entering the market with an innovative, delicious, and intuitive condiment product called Tomato Lonsa, the AAJI'S team has driven awareness and introduced a new product to western audiences. Rooted in three generations of family recipes and a genuine love for sharing food, AAJI'S has successfully created a following for the ancient flavors of Maharashtra and coastal Indian cuisine.

"The two colored labels, bracketed by bold type with a craftsman illustration at the center, promise big flavor and fun."

Fred Hart via DIELINE Packaging Round-up

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