Di Bruno Bros.

Alimentari Bar Branding

Designing Di Bruno Bros. Sophisticated Bar + Shopping Experience


  • Strategy
  • Naming
  • Brand Identity
  • Collateral Design
  • Signage Design
  • Interior Design
  • Content
  • Environmental Design

Hidden atop the Rittenhouse Italian specialty market at 18th & Chestnut Street is a cafe that we designed. Anyone who has visited Philadelphia knows that Di Bruno Bros. is an iconic food experience. What started 80 years ago as a specialty cheese shop in the Italian Market, has evolved into an entire brand offering that ranges from retail to consumer product goods. As a new brand and casual Italian eatery, Alimentari offers up moments of storytelling and a replication of that special experience you have at the first Di Bruno Bros location.

Starting with the strategy and naming, the Italian translation of 'Alimentari' is "a small neighborhood food store or mini supermarket, a neighborhood gathering place, that provides delicious ready-to-eat food and small meals in a grocery shop setting," Cohere worked with Di Bruno Bros. culinary and leadership teams to conceptualize and design the identity for this unique addition to their shop and brand legacy.

Dine in Philadelphia's Hidden Gem. We found opportunities to create various dining experiences by adding a lounge, bistro tables, and banquets. Stylistically we aimed to capture old-world sensibilities juxtaposed in a warm and contemporary manner. Now you can taste cheeses straight from the farm, encounter new ways to use their in-house staples, sip on your favorite beverage, or have a slice of pizza just like the Romans do. Celebrate the things that make life worth living, good food, and good people. Because ‘la vita è bella’.

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