Bitter Melon Restaurant Content and Marketing in Toronto

Creative content showcases the unique atmosphere of this modern Asian concept


  • Web Design and Development
  • Video and Photo Content Collection
  • Menu Design
  • Digital Advertising
  • Social Media Management

Founded by Andre Au and Joanna Hon, Bitter Melon is a contemporary Asian cocktail-focused restaurant that serves flavor-packed small plates with unconventional touches in Toronto's bustling Chinatown.

After opening in 2022 with a healthy dose of excitement and recognition, the founders approached Cohere to engage in a holistic marketing exercise, creating a social strategy, capturing new content, and designing new creative assets to continue building recognition for the concept in Toronto and internationally.