Hatched Real Estate

Braid Mill Commercial Real Estate Branding

Award-Winning Branding Inspires Developers to Reimagine the Modern Workplace


  • Strategy
  • Copywriting
  • Brand Identity
  • Collateral Design
  • Signage Design
  • Digital Marketing
  • Content

With the blurring of the lines between work and home, Braid Mill is reimagining the work environment with all the benefits of the home. Thoughtfully redeveloped, the historic textile factory in East Germantown has 35,000 sq ft of creative office and light industrial space available for lease. Known originally as the Excelsior Textile Factory, 441 High Street in Germantown has everything you could ask for in a physical shell but it was the history of fabrics, fibers, connectivity, and threads that kept inspiring us visually as we crafted the brand identity.

Drawing from the natural flow of threads and spools, our creative team was able to construct a logo that is both literally symbolic of a thread, while also subtly representative of the “B” and “M” in Braid Mill. An icon and wordmark pair together to form the primary identity, with plenty of flexibility in between on bringing them to life visually.

This project won an Indigo Silver Award for Real Estate Branding.

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