Choice Market

Choice Market Branding

A Scalable Brand Powers This Modern Take on the Convenience Store Format


  • Strategy
  • Brand Identity
  • Collateral Design
  • Signage Design
  • Digital Advertising
  • Social Media
  • Content

Cohere had the pleasure of working with the Choice team in the initial creation of this Denver-based modern convenience store brand. From identity design, to signage system, packaging, and the digital experience, we knew this brand needed to scale from the very start. Fueled by Founder Mike Fogarty’s vision for a “better version” of the Wawa and classic convenience store model he grew up on in Philadelphia’s suburbs, Choice has truly embodied a fresh take on what convenience should mean.

We believe that you shouldn’t have to choose between convenience, deliciousness, and healthiness. That’s why we utilize revolutionary technology in order to better serve our communities.

—Mike Fogarty, Founder & CEO, Choice Market

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