Dimi Dessert Packaging
This Black-Owned CPG Product Rebranded for Growth
- Brand Identity
- Packaging Design
- Collateral Design
A startup CPG brand lead by Jeff Aziakou, Dimi turned to Cohere for a comprehensive, brand-refining identity and packaging design to support a regional retail launch. Uniquely-packaged cakes in a jar, Dimi products fill a unique niche in the refrigerated section.
The idea for Dimi came in part from Aziakou’s upbringing in France. Born in the United States to French immigrants, Jeff was frustrated by the lack of access to quality-made cakes, pastries, and similarly portioned desserts on the market in the U.S. With omni-channel sales goals, the brand is growing organically in the Philadelphia region, bolstered by Cohere's creative collateral, content direction, and packaging design.
Cohere managed the brand refinement for this CPG company, helping them navigate the next stage of growth. Coming to us with a baseline brand package, we helped to strategically refresh the packaging for better storytelling, product descriptions, and flavor-specific design. Creative content capture following the packaging refresh provided the brand with an inventory of imagery that has allowed ongoing storytelling across their sales and marketing channels.