Alfred Restaurant Group

Duck Duck Goose Merchandise

A Baltimore Restaurant Empire Launches an Unexpected D2C Product


  • Strategy
  • Merchandise Design
  • Packaging Design
  • Copywriting
  • Content

Cohere approached Alfred Restaurant Group with an idea: let customers bring the scents and experience of beloved French-style brasserie Duck Duck Goose home with them. Strategized as a holiday gift campaign, we conceptualized a candle product line that was named and created after the restaurant's signature drinks and dishes. From vendor research, to creative copy, and content capture, we brought this product to life for the restaurant group, initiating their first foray into e-commerce to boost sales and recognition.

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