Schulson Collective

Giuseppe & Sons Italian Restaurant Brand

Michael Schulson Reinvents Italian Dining in Center City Philadelphia


  • Identity
  • Wayfinding
  • Packaging
  • Print

We worked with The Schulson Collective to create the brand for Giuseppe & Sons, their modern Italian restaurant and all-day cafe in Center City, Philadelphia. The old-world Italian experience required a Roman inspired design for the identity that was true to their partners Termini Bros, while designing an elegant, timeless addition to the Philadelphia food landscape.

Hand-painted signage, and heritage typography complement the timeless interiors design by Home Studios, creating an alluring experience from the street all the way through the charming bistro space.

A brand inspired by generations of Italian cooking and culture.

With Giuseppe & Sons, Michael Schulson brings a fresh twist to Italian-American classics. Its intimate downstairs dining room was designed for an evening filled with hand pulled mozzarella, handmade pastas, and elevated Italian staples. Cohere provided all brand strategy, identity design, and print collateral design for this regional restaurant group's concept.


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