Good Neighbor Guesthouse Press
World-Class Partners Blend with Local Artisans to Create a Boutique Stay Unlike Any Other
- Press Management
- Press Tours
Cohere handled press strategy, relations, and management on behalf of good neighbor for the launch of their new boutique hotel in Baltimore, MD. The good neighbor guesthouse is a hotel that features seven unique, design-forward, thoughtfully curated spaces that are a fully shoppable experience. This concept places beloved global brands alongside the craftsmanship and skill of local artisans and makers in Baltimore.
Adding a deeper layer of storytelling to the nuanced and dynamic good neighbor brand, the guesthouse launched with specific and targeted coverage from national travel and design-focused media such as Dwell, Leibal, Hospitality Design, Conde Naste Traveler, and Eater. Cohere is honored to continue to tell its story as the world learns about good neighbor and this brand built around the foundations of a home.
Good Neighbor Instagram Reel on Leibal
"Walking up the steps to the hotel entry is transportive. First, a porch with big jute rugs and Donald Juddesque furniture, buffered from the street by weathered steel guardrails and loads of plants, provides a hint of what’s to come." - Jack Balderrama Morley, Dwell
As part of our engagement with good neighbor, Cohere is providing leadership advisory, consulting on strategic growth opportunities, new market research, and raising capital. As a strategic partner, Cohere and good neighbor are engaged in long-term planning to support the longevity and success of this growing brand.