Old Westminster Winery Collaboration

A Creative Collaboration Produces Wine That Celebrates The Power of Connection


  • Naming
  • Messaging
  • Wine Label Design
  • Packaging Design
  • Content

Old Westminster Winery Collaboration: A Natural Wine Series by Cohere x Good Neighbor

Based on a collaborative design and blending process, this wine brings together local brands with an eye for hospitality and design.

It started with a simple premise: Let’s make a wine to reinforce the idea of connection, and to celebrate all the new connections yet to be made. After a few brainstorming sessions, a comprehensive winery tour, and good bit of sampling, the recipe and ethos for New Neighbors Rosé Piquette were born and brought to life with our partners good neighbor and Old Westminster Winery. Cohere designed the wine brand identity and packaging, captured content for marketing, while our partners brought the product to life for all to enjoy.

This project was the beginning of a series of wine releases and a fruitful ongoing collaboration between our brands.

As Cohere navigated the partnership between winery and retail, we served as a unifying voice for the overall product vision.

This kind of collaboration, initiated by the agency itself, is something that Cohere embraces. By finding the right partners who do what they do best, and amplifying each others’ strengths, we can produce a product that hits on all the right aspects of vision, taste, impact, and community. Cheers to that.

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