Handcraft Doughnuts

Handcraft Doughnuts Packaging Design

DC Ghost Kitchen Brand Evolves Design for Key Audiences


  • Brand Identity
  • Illustration
  • Packaging Design
  • Content

A husband and wife team came to Cohere looking for advice after working through the branding process on their own. They had a suite of logos and some brand elements, but lacked a cohesive brand vision and packaging for their growing brand, Handcraft Doughnuts.

Cohere got involved by creating a fresh brand strategy and identity system full of custom illustrations inspired by the couple's world travels. Equipped with new brand visuals, photography and social video content, the team was able to launch their hand-made brioche doughnuts out of DC's Union Kitchen, delivering directly to customers online and at pop-up events. Reaction has been overwhelmingly positive, and we believe there's a bright future for this DC-based brand.

The brand illustrations are inspired by the couple's world travels which inspired the creation of the business.

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