HipCityVeg Sustainable, Vegan Holiday Gift Campaign

This Non-traditional Holiday Gift Guide Highlighted Local Makers in a Clever Wrapping Paper Format


  • Strategy
  • Copywriting
  • Campaign Design
  • Print Design
  • Content

Gift guides are an expected part of the holiday season. So, how do you reimagine one in a way that stands out? For HipCityVeg, a holiday gift guide also had to also fit their sustainable ethos. Cohere designed and produced a multi-purpose guide that not only shed light on local sustainably-made products and gifts, but served as a holiday wrapping paper as well. Designed to be repurposed, this print campaign added to the holiday spirit without relying on commonly wasteful practices.

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