Southwood Properties

Jasper House Real Estate Branding

Reimagining How Commercial and Multifamily Tenants Can Build Community Together


  • Strategy
  • Naming
  • Brand Identity
  • Collateral Design
  • Signage Design
  • Web Design
  • Advisory

Jasper House Real Estate Branding

Southwood Properties, The HOW Group, and Sterling Wilson collaborated to develop Jasper House in Kensington. Set to launch in 2023, the building plans include 139 apartments and 10 artist studios, a courtyard garden, and 6,500 SF of light industrial space for BIPOC-owned food businesses on the ground floor. From peer-to-peer interaction to financing, Jasper House looks to address consistent challenges in the community, to ignite further change. That includes the quickly transitioning area around this property, with large residential buildings and new creative professionals living in them.

Cohere lead the branding process from initial strategy and naming to the design of leasing collateral and building signage. We worked closely with the developers on the programming and plan for the ground-floor spaces, ensuring the brand and building met their full potential.

Notable tenants include FarmerJawn, who brings a unique agricultural model to the urban core.

Let's brand your next building