Starr Restaurants

KPOD Stephen Starr Restaurant Branding

The Former Pod Restaurant in Philadelphia Transforms


  • Brand Identity
  • Web Design
  • Signage
  • Collateral Design
  • Packaging Design
  • Content

Modern Korean Restaurant Branding

The infamous Pod restaurant was a staple in Philadelphia for over 20 years and needed a refresh. So when Starr Restaurants approached us to be a part of the team rebranding it, we were excited at the chance to build a new legacy for the space.

Inspired by Korean pop culture, the students of University City Philadelphia, and Chef Peter Serpico’s new menu, we took an eccentric approach to the restaurant branding. Our bold monogram and geometric patterns reflect the beautiful interior upgrades and offer a new addition to the Starr brand that is exciting and memorable. Introducing Kpod, Korean comfort food in a modern diner atmosphere.

The brand strategy revolved around sharing the energy, excitement, and culture-defining spirit of Korean pop culture while engaging the repositioning of Pod as one of University City’s great destinations.

An ultra-modern oasis, the KPOD brand brings fun-filled, futuristic dining into the present. The brand beckons customers to grab a seat and drink at the bar, order small plates on the conveyor belt straight from the kitchen -or cozy up to your friends in a pod for family-style classics.

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