Davidson Hospitality

Mackinac Island Pizza Co. Branding

The Grand Hotel's F&B Concept Needed a Detroit Pizza Style Feel


  • Strategy
  • Naming
  • Brand Identity
  • Copywriting
  • Packaging Design

Cohere designed and developed a brand identity for the quick-service pizza parlor from Davidson Restaurant Group on Mackinac Island, Michigan serving Detroit style pizza, outfit with a modern-retro feel.

Mackinac Island Pizza Co. is positioned directly on the route to and from the Grand Hotel, a world-famous vacation destination in its own right. It serves square pies and slices to-go, offering a new quick-service experience, appealing to both a family-oriented groups and a late night crowd of visitors and island locals. Custom illustrations, creative copywriting, and intuitive packaging design round out the brand's concept, which has already become a staple on this unique island destination.

Mackinac Island Pizza at Grand Hotel in Michigan, wanted an elevated Detroit style pizza F&B concept. Cohere did the branding, packaging, signage and interiors direction.

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