Hersha Hospitality Management

The Rittenhouse Hotel Repositioning

A Legacy 5-Star Hotel Property Evolves to Redefine Modern Luxury


  • Strategy
  • Programming
  • Brand Identity
  • Collateral Design
  • Web Design
  • Copywriting

HHM has a wide portfolio of hotel brands and operations in Philadelphia and beyond. As a signature portfolio piece, The Rittenhouse Hotel had an existing graphic identity and presence, though, ownership felt it could use a deeper brand story and touch points to maintain its position as a leader in the luxury space.

As new hotels and luxury experiences came online across the city, this stalwart brand wanted to retain what makes it special, while inviting a new audience to experience it as guests and locals.

Cohere was engaged to create a deeper narrative, visual toolkit, and refresh the brand's messaging, tone, and creative presence. The goal was simple: Refresh and reposition the Rittenhouse Hotel as the continued #1 luxury hotel in Philadelphia.

The Rittenhouse Hotel is recognized as the only independent Forbes Five-Star Hotel in Philadelphia.

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