Riverwards Produce

Riverwards Produce Food Market Branding

This Small Batch Grocer Opened its Second Location with a Fresh Look


  • Strategy
  • Signage
  • Content Creation
  • Event Support
  • Environmental Design

Riverwards Produce has been a staple in the Fishtown neighborhood of Philadelphia since 2016, serving the community with local ingredients and produce straight from New Jersey and Pennsylvania. When it came time for them to open their second location in Old City we joined the team to help bring their design-forward Market on Bread Street to life.

From the initial strategy to signage design and content creation, there were a lot of creative components that came out of this to tie the whole experience together.

Our brand strategy and goals were clear: establish a cohesive brand identity by pulling together the existing Riverwards brand with core creative elements and brand guidelines. Create signage that directs customers to the new location, and communicates information effectively once inside, consistent with the updated identity. And ultimately, to ensure longevity and continued success at this second location by providing context and marketing suggestions through a collaborative strategy. The work paid off, and Riverwards continues to serve this new location with its trademark fresh produce, packaged products, and highly personal service.

Riverwards is a home-grown, beloved small batch grocery store with a strong brand and following. They came to Cohere looking to professionalize their signage program, open a second highly anticipated location and do it with even more style than the first. We completed wayfinding designs, signage systems, and custom signage work as well as hosting their grand opening and telling the story along the way.

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